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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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  1. Love the graphic! Sharing with my followers now! Social media is widely used today, but I am still surprised how many do it the wrong way. It is important and well work their time to do some research and reading into social media marketing to make sure its being done the right way!

    • Thanks Brandon! With respect – I’m not sure of the “right” or “wrong” way to use social media as a company. I see some that just tweet ads and discounts – but they get some great redemption rates so who am I to judge? I think each company needs to experiment and see what works for them and their audience.

  2. Your pictorial representation is awesome and really I learned a lot from this . AS IT WAS EASILY EXPLAINED! Great work mate

  3. this is an amazing web page. beyond helpful, thank you

  4. Social coupons reinforce the fallacy that brand loyalty is built through discounting. It is simply a method of temporarily increasing sales.

    • I don’t know that I totally agree. If your customers realize that there’s an incentive for sticking with you a long time, they’ll often stick with you. Most companies do the opposite. They discount for new customers and then upcharge existing customers… which incentivizes turnover instead.

  5. Great information with the info graphic. I will share with clients concerning the powerful platform of social media. Thanks for providing!

  6. Really useful! If you don’t mind, can I use this for my infographic? (I’m a student of a design school)

  7. Today, Social media is become another search engine where users are actually looking for the detailed information about the products or service. Even Bigger Brands are also focusing to improve their online presence on Social Media.

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