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2013 Mobile Marketing Stats and Figures

Did we mention mobile last year? I can’t tell you how many thousands of mentions we made and continue to make. Still – only 25% of companies have a mobile strategy… ouch. Text messaging, mobile web, mobile applications and mobile email are standard for every marketing strategy. If you’re not up to speed, you’re losing a large portion of the audience that needs your product or service.

The numbers are startling – the majority of companies admit to not having a mobile strategy, and my guess is that those who think that they have a mobile strategy are misinformed. They think that simply having an app or a mobile-friendly website suffices for a strategy. Fortunately brands are starting to get wise with things like responsive design and HTML5 web apps vs. native apps, and marketers are allocating more and more budget to mobile advertising. Neil Bhapkar, Uberflip VP of Marketing.


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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