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2011 Black Friday

2011 Black Friday Infographic

Last year, the National Retail Federation reported that 212 million individuals hit the shopping aisles on Black Friday, spending an estimated $45 billion. Mashwork analyzed over 270,000 tweets from 9/26/11 to 11/17/11 to find out where shoppers would be this Black Friday, and what products they will be sprinting down the aisle to get their hands on.

Personally, I’m not a Black Friday shopper – but my daughter is so I’m up all night checking text messages on her progress. The deals that she comes home with are nothing short of amazing but I just can’t bring myself to join those crowds and be such a blatant consumerist. I refuse to participate! 🙂

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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