My Rank is fading quickly, almost as quickly as Technorati itself
Mack asks, Does Technorati Suck or is our Online Media Appetite Changing?
In the past, I’ve utilized my Technorati rank as a guide to how well my blog was doing. I LOVED Technorati. I was even in contact with some of their team directly. I wrote a plugin for use with Technorati! I even got to preview one of the releases.
On July 11th, I broke the 2,000 mark on Technorati. Today I’m ranked 3,356!
Rank Down, Popularity Up?
- Am I blogging less? No.
- Am I getting less links from top blogs? No.
- Am I getting less links from any other blogs? No.
- Is my readership down? No.
- Are my subscribers down? No.
I just broke 1,000 RSS subscribers and I’m averaging another 1,000 readers daily – this is great growth for the blog and well ahead of where I was when I was breaking the 2,000 rank.
So What IS the Problem with Technorati?
Here’s what gives… just look at the blog ranked #98 on Technorati:
The problem is that Technorati is accepting non-blogs disguised as blogs. Here’s the about note on the CNN’s Political Ticker itself:
The CNN Political Ticker is the hottest destination for the latest political news with dispatches, behind-the-scenes reports, and expert commentary, 24-7.
Do they mention ‘blog’ anywhere in the description of the site? What, because they’re posting news articles to WordPress, this is a ‘blog’? I realize there are many definitions of what a blog may or may not be, but putting feathers on a pig doesn’t make it a chicken.
Technorati has removed blog #45 John Chow from the Top 100 list because they disagree with how John accumulates his links with other bloggers… but yet they allow CNN, a media giant, to pose as a blog? C’mon Technorati!
Technorati is being massively infiltrated by editorial and advertorial websites that are trying to ride the blog rollercoaster… and because of it, they’re losing their own authority, and ultimately, their credibility in the blogging space. In the meantime, the bloggers who helped build the popularity of the service are the ones left out in the cold.
UPDATE: Ian Kallen of Technorati responds, “When Is A Blog Not A Blog?“
