Webtrends, User Experience and Hollywood
Justin Garrity is an amazingly talented User Experience expert. He did a fascinating speech at Webtrends Engage 2010 on data visualization, prototyping and user experience (UX) – both explaining the teams’ inspiration and Webtrend’s process. For those of you who remember the Webtrends of old, you really do need to look at their new interfaces – both on the web and via iPhone.
My belief is that Webtrend’s concentration on User Experience will grow and retain their low and mid-tier clients who simply require an advanced Analytics program with robust reporting that’s easy to use. Their concentration on enabling data flows in and out of their datamart is key to growing platform integration and getting enterprise market share.
Once an enterprise client integrates and automates their analytics solution – it’s difficult to turn them… even if it’s a better platform. Webtrends has that challenge now that a couple of the big boys are embedded at larger corporations. Don’t count them out, though… they have some incredible products like Optimize that should open sophisticated marketers’ eyes and make them second guess their investment.
Anyways, on to the short film. Sorry about the quality, I was back a few rows and it’s tough to pick up! I think my eigen values are off and my enhance button didn’t work! 
Click through to the post if you don’t see the Hollywood User Experience Video.
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