Marketing Technology Blog

One of the gracious companies that I work with is Cantaloupe. They have an incredible product called Backlight that we’ll be hosting our videos with. The system provides incredible quality for hosting your online videos, provides you with ownership over those videos, and has a really compelling linking component that allows you to put links live in your video’s timeline. Combined with some great video analytics, it’s a robust package!

The great folks at Cantaloupe have now launching VideoHere (click through if you can’t view the video):

VideoHere is an online video system that you can embed in any web application with very little development work, no APIs, and no IT investment. Your users are able to point and click to upload, customize, and embed videos inside your user interface. It’s like giving your clients their own online video platform within your application.

VideoHere can also be configured to work directly with your Backlight account – it’s a remarkably simple system. I’ve configured it for use with my blog and it takes a click of a button to upload and embed a video into my blog now…. no more copying and pasting clunky code! If you’ve got a content management system, I’d highly recommend you take a look at VideoHere as an alternative to doing your own development.

Here’s a screenshot of it running in my blog (of course I already wrote a plugin to add it on!):
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The folks at Cantaloupe distributed this incredible video just in time for Halloween. I even got to make a little cameo appearance since the interviews were filmed at the ExactTarget Connections conference.

If you don’t see the video, be sure to click through to the post. The point of the video is critical – adding video to email has a substantial impact on click-through rates (CTR). Cantaloupe clients are seeing 150+% improvements.

If you’d like to hear more about using Video in Email, Cantaloupe and Delivra are putting on a couple training seminars, Best Practices Using Video & Email.

It all starts with one… then it’s unstoppable.

If you don’t see the video, click through for Twitter in Real Life.

This might be the greatest example of the insanity of Twitter. I think I follow 5,000 people because one out of every 1,000 tweets is useful. Watch the video and you’ll see what I see.

Even with all the insanity, I still love Twitter though! That’s where I found this video, of course!