Why Would you buy PPC for Third Party Site?
This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun.
In the past, I’ve done some pay-per-click advertising on my own and lost my shirt. I’m not sure it’s a strategy for amateurs like me – I’d leave it to the pros regionally – Pat at Hanapin and Jim at EverEffect.
Promoting a Third Party Reference to Your Business
In Austin, Apogee Search are the pros. CEO Bill Leake did a fantastic presentation on search engine marketing with way too much advice to write in a single blog post… but here’s one incredible tip he shared:
If your company gets some great press from a third-party website, perhaps a media article with a major industry site, start a Pay-Per-Click campaign that point prospects to that site rather than your own. It may seem counter to some advice on the web, violating the path of least clicks. However, the authority and trust a third-party site brings can significantly increase your conversion rates. Simply put, I think this is brilliant!
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