Obama vs. McCain: Paid vs. Organic Search
If there’s one thing that’s changed the landscape of the 2008 elections, it’s the use of the Internet. I was speaking to a local Republican leader here in Indiana a couple weeks ago and he fully admitted that the party needed to do some catching up.
SpyFu Keyword SmartSearch is a fantastic service for researching search engine statistics, both paid and organic. This week they launched SpyFu Kombat. The interface allows you to compare two competing sites and review where their overlapping keywords are as well as their distinct.
From the team at SpyFu:
If SpyFu shows how keywords play into a competitor’s campaign, then SpyFu Kombat shows how these competitors determine your next strategic move. By entering the websites into SpyFu Kombat, the results show each domain’s keyword list broken into exclusive words and words that are common to competitors. Your rivals’ common list turns into low hanging fruit for building your own strategy.
We found that SEM/SEO professionals were bogged down with juggling competitors’ keyword lists, or they just wanted something to eliminate their weak spots. SpyFu Kombat combines those actions into one. What you’ll get is an interactive graphic, determined by how the domains you select stack up against each other.
It’s an amazing technology and my tell the tale of Barack Obama’s incredible Internet following – as well as how John McCain is fighting back.
Organic Search Volume: Obama Beating McCain:
Paid Search Volume: McCain Fighting Back:
There’s quite a story here that’s not getting told by the mainstream media, it really needs to be! That technology can impact an election is pretty exciting!
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