Checking Your Online Marketing References
Posted in Marketing, Search Engine Marketing, Social Media by Douglas Karr Tuesday, November 24th at 1:02 am
One of the great things about online marketing, search engine optimization and social media is that your work is totally in the open for the world to see. Given the fact that it is, it makes me wonder what companies, agencies, and even our regional government is thinking when they’re hiring for help.
It’s pretty simple to prequalify your online marketing professionals:
- If you’re looking for a Search Engine Optimization firm, review their client list and go try to find them online through searches. Don’t just look for the SEO firm… of course you’ll find them on some results. SEO guys that aren’t busy with clients are busy getting themselves great visibility in search. The busy guys sometimes aren’t at the top – but their clients always are!
- If you’re looking for a Social Media expert, look for someone highly engaged in social media. I don’t mean the person who bought the most followers. I’m advising you to spend some time online and ask who is out there. Those with a good name will continue to rise to the top.
- If you’re looking for an Online Marketing Agency, go to the companies who you enjoy communicating with online and find out who they utilize for marketing. Look for folks with a great site, great email program, are getting some search results and appear in social media. In other words, look for the companies you work with that are well-rounded. Ask your Dentist, ask your local Pizza joint, ask your vendors, ask your plumber….ask… ask… ask. If you respond to their marketing, chances are that others are responding as well.
Don’t assume that you can’t afford the company. Don’t assume that they’re too busy to assist you. Great companies will refer you to others who can help you if they don’t have the resources or are out of your price range.
