Email Marketing & Automation

Email marketing and marketing automation products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone.

  • AI Tools Don't Make The Marketer

    Tools Don’t Make The Marketer… Including Artificial Intelligence

    Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master…

  • Bubble: No-Code Web Application Builder

    Bubble: Empowering Non-Technical Founders to Create Powerful No-Code Web Applications

    Entrepreneurs and businesses constantly seek ways to streamline their operations and bring their ideas to life. However, developing web applications can be daunting, especially for those without extensive coding knowledge. This is where Bubble comes in. Bubble has helped over 1 million users build web apps without coding, and Bubble-powered apps have raised over $1 billion in venture funding. Bubble…

  • Webinar Marketing: Strategies to Engage, and Convert (and Course)

    Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads

    Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…

  • MindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • Propel: Deep Learning AI-Powered PR Management Platform

    Propel: Bringing Deep Learning AI to Public Relations Management

    The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…

  • Understanding Today's Email Behaviors: Statistics and Insights from Modern Inbox Interactions

    Understanding Today’s Email Behaviors: Insights from Modern Inbox Interactions

    If there is one technology I believe needs a significant boost in productivity using AI, it’s our inbox. Not a day goes by without someone asking me: Did you get my email? Even worse, my inbox is full of people repeatedly checking with me on an email… resulting in more emails. The average email user receives 147 messages every day.…

  • Technology Half-Life, AI, and Martech

    Navigating the Shrinking Half-Lives of Technology in Martech

    I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…

  • Emerging Martech Tools for Digital Marketing Campaigns

    6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns

    Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights.  With this rich data, brands can refine their marketing approaches, dig deeper into their customers’ core needs, and ultra-personalize their messaging.  Stick around…

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