links for 2009-07-31
Posted in Daily Reads by del.icio.us Friday, July 31st at 6:02 pm
The Internet has accelerated its growth in the form of “design contest” websites, and these businesses have advertising machines that draw in thousands of unsuspecting designers who think it’s normal to give away their intellectual property for nothing.
Microsoft and comScore are teaming up to create a new digital ad planning tool. Dubbed the Reach and Frequency Planner, the tool will enable advertisers to predict reach, frequency and audience composition at the ad placement level.
Webtrends web services are a simple yet powerful tool for integrating Webtrends data with Excel or your own analytics reporting apps.
Webtrends acquired Widemile, which adds world-class multivariate testing and site optimization to their arsenal of customer intelligence technologies and services.
