links for 2009-06-16

  • Customer lifecycle communication is a different way to think about customers and prospects. It transcends traditional marketing, which solely focuses on campaigns and lead-acquisition, and instead focuses on the individual prospect or customer, and how the company can effectively communicate with them regardless of where they are in the relationship with the organization.
  • Providing a visitor with a means to virally send your blog or post to another is a great way to promote word of mouth marketing and get relevant readers back to your blog.