links for 2009-06-11
Posted in Daily Reads by del.icio.us Thursday, June 11th at 6:02 pm
What evil plan is afoot? The FTC is updating its “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” which were last refreshed in 1980. What this has to do with bloggers is a new form of advertising, called word-of-mouth marketing, in which advertisers pay your favorite bloggers to “review” their products.
Thorough web project estimating takes time, but it tends to inherit all the same rules that apply to coding, the more thorough you are, the more accurate you’ll be.
How does search advertising, particularly pay-per-click (PPC) advertising (with its reliance on tiny text ads), stack up against other forms of online advertising that let you be more creative in how you entice potential buyers?
Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests ‘Subscribe’ vs. Offer Copy
The results were actually a little surprising. You would think that a lot of top blogs like CNN, Google, and other mega-corporate blog sites would have some custom-made, super-secret formula known only to two people in all the world.
STOP PUTTING CLAUSES INTO YOUR CONTRACTS THAT SAY YOU CAN AMEND THE CONTRACT AT ANY TIME IN YOUR SOLE DISCRETION BY POSTING THE REVISED TERMS TO THE WEBSITE. This language has a significant risk of killing the entire contract, which would strip away a lot of very important provisions that should be/need to be in the contract.
Microsoft realizes that the search leader has been on the verge of ripping a big hole in its ocean of customers for business applications; now, by introducing a connector between its Web-based email service and Outlook, Microsoft’s email client, Google is about to open a veritable floodgate of business defections.
If you've moved your site to a new domain, you can use the Change of address tool to tell Google about your new URL. We'll update our index to reflect your new URL. Changes will stay in effect for 180 days, by which time we'll have crawled and indexed the pages at your new URL.
We make it easy to find almost anyone's email address. We've organized the world's largest directory of email addresses available to the public through special data partnerships.
Search marketers will squander $4.5 billion this year using underperforming SEM tools. Great site, would be funny if it wasn't so sad and typical.
USA Today actually thinks this is a good business idea. So good, in fact, that they're launching a new email-only version of the paper that readers will have to pay for.
As developers, we've all been there you give someone an HTML-enabled editor yet they STILL paste in content from Word, thereby ruining all your dedicated efforts at styling and making text look consistent and pretty (damn you and your Comic Sans, Bill!).
PayPerPost has released a new model for paying for blog posts that's pretty interesting. Now a blogger can enforce 'nofollow' on sponsored posts (agreed upon by the advertiser) and charge per word and per link. Pretty cool way of getting some publicity and staying white hat!
