links for 2009-06-04
Posted in Daily Reads by del.icio.us Thursday, June 4th at 6:03 pm
This is a great run-down of how to strengthen your marketing efforts with permission-based email.
Xtreme Juice Smoothie Shop launched their Mobile Marketing campaign to reward their loyal customer base with exclusive offers via SMS (text messaging). In just a few short weeks they had over 450 subscribers to their text club, sent three messages and have had a greater than 25% response rate to each message.
While the growth in mobile advertising will lead to a strong market, it will still only represent about 1.5% of the total global spending on advertising, a new report says.
Google Labs launches an interesting take on search results.
