links for 2009-03-11
Posted in Daily Reads by del.icio.us Wednesday, March 11th at 6:05 pm
There's a huge amount of discussion lately about measuring marketing based on ROI. And there seem to be two camps—Hard and Soft.
Advice only goes so far. The way we really learn is through real experiences. In this piece, I sought out stories of people who listened to the advice of experts, ignored it, did what they wanted to do, and then succeeded.
Today's economic realities are forcing a new look at marketing integration. As advertising and promotion budgets undergo new levels of scrutiny, it's vital for marketers to understand the overlaps of their various advertising campaigns and ensure they're generating the maximum ROI possible for the company.
At last – this is a home for the great ideas that got thrown on the cutting room floor. Submit your killed idea!
