links for 2009-02-24
Posted in Daily Reads by del.icio.us Tuesday, February 24th at 6:09 pm
If you are going to have your company play on the social web, then you have to be ready to play a full contact sport which includes unpredictable scenarios. The latest evolution of the web and the ways business tap into this are enabled by technology, but fueled by real live people.
Email Wars has seen an increase by brands to use Twitter as a driver or supplement to their email newsletters and campaigns.
Don't take it from me, take it from Nate Elliot, a research expert at Forrester. His specific claim is that indexed video is 50 times more likely to rank on the first page of Google than textual results.
"Encouraging social community participation is an inexact, unclear process, so expect mistakes and painful lessons along the way," the report warned. Indeed.
