To monitor your blog's impact, you need to be measuring it's success. Google Analytics is a bit challenging out of the box; however, they've recently released the beat of Custom Reporting. There are 2 essential custom reports that you can build within Google Analytics that we've developed that will help you to concentrate on what is driving business via your blog.
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This post was submitted automatically from Doug's Delicious account. Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization.
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