links for 2009-01-21
Posted in Daily Reads by del.icio.us Wednesday, January 21st at 6:02 pm
Most Internet surfers are constantly subjected to a barrage of promotional messages and advertising. As a basic defense mechanism, they tune out most hype. Perhaps you have to be somewhat crass to get them to your landing page.
What I'm going to share with you is a distillation of our hard-earned experience over the course of hundreds of landing page tests. But this isn't an article about "persuasive" copywriting, or powerful magic words to use in your headline.
Brian Womack with Bloomberg.com wrote an article on Google closing their doors to their division that places ad space in newspapers.
