links for 2008-10-05

  • The contact (or call) centre is still the most poorly used interactive marketing channel in the whole panoply.
  • Sometimes it's when things get rough that the biggest changes can be made. The time for chief marketing technologists to rise to leadership is now.
  • If you don't believe that technology and design can impact your search engine placement – and that it's all about popularity and content – you're wrong! Read about the Bloke's changes to his site and the incredible impact it had on it.