links for 2007-08-10

  • How NOT to treat a dissatisfied customer.
  • I guess it must because it just keeps increasing. And not only increasing, but it’s getting harder to spot – especially for those of us who often get a lot of comments and get a lot of spam.
  • The first marketing class I even had taught the AIDA model of advertising: Once you attract Attention, you must generate Interest, create Desire, and enable your market to take Action.