In 1999, when Pine and Gilmore wrote the “Experience Economy”, marketers rushed to bring more experience to their brands and especially their retail environments.
The latest ruling from a Second Circuit court (in this case, the EDNY) votes that keyword triggering and metatag usage isn’t a trademark use in commerce, ending the plaintiff’s case on a motion to dismiss.
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This post was submitted automatically from Doug's Delicious account. Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization.
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