It’s common knowledge among marketers that marketing to seniors is largely a waste of time. All you need to do is look at the ads in Modern Maturity magazine compared to, say, Rolling Stone, to see what marketers believe.
CBS’s Web Reach to Grow from the Wall Street Journal reports that CBS Corp. is “close” to announcing a deal with MSN and AOL over distributing some of their TV shows and “other video programming.”
2006 was the year of Web 2.0, as online social networks, blogs, RSS, podcasting, wikis, and all forms of consumer generated media exploded across the Internet. By most accounts, Web 2.0 encompasses the range of technologies that allows consumers to contro
Prepare to say goodbye to television being marketed as a “prime time” experience, and say hello to an emphasis on branding and decentralized distribution.
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This post was submitted automatically from Doug's Delicious account. Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization.
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