links for 2007-04-13

  • It’s common knowledge among marketers that marketing to seniors is largely a waste of time. All you need to do is look at the ads in Modern Maturity magazine compared to, say, Rolling Stone, to see what marketers believe.
  • Jame Gaskin estimates each Vista user will cost your company between $3,250 and $5,000.
  • Commentful is a service that tracks blog posts and more and notifies you whenever a new comment has been added.
  • Why should you attend PostieCon ‘07? Two words: Rock Star. Bloggers and Internet personalities are the Rock Stars of the information age.
  • CBS’s Web Reach to Grow from the Wall Street Journal reports that CBS Corp. is “close” to announcing a deal with MSN and AOL over distributing some of their TV shows and “other video programming.”
  • 2006 was the year of Web 2.0, as online social networks, blogs, RSS, podcasting, wikis, and all forms of consumer generated media exploded across the Internet. By most accounts, Web 2.0 encompasses the range of technologies that allows consumers to contro
  • Prepare to say goodbye to television being marketed as a “prime time” experience, and say hello to an emphasis on branding and decentralized distribution.