Will I See You in Chicago for BlogWell?
UPDATE: I will not be in attendance, sorry! Cancelled due to some changing goals at work.
January 22nd, 2009: This will be my first road trip with Compendium Blogware and I’m really looking forward to it! Learn from the world’s top companies who are already doing it well. Get practical, how-to advice, a lesson on tricky disclosure issues, and loads of ideas and examples for just $200. From GasPedal and Blog Council, here’s the information from the event site:
Corporate Blogging Success Stories
Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. We’ll cover everything including how to get started, how to get past roadblocks and how to make your social media program phenomenal.
You’ll ask questions, you’ll network with lots of smart people and you’ll walk away with fantastic, actionable ideas for your social media programs.
The 6 great reasons to attend this event:
1. It’s all about how big businesses use social media
BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now.
“Too many conferences these days are dominated by vendor, consultant and agency speakers. What I appreciated most about BlogWell was the focus on corporate practitioners leading the conversation and sharing their real world experiences.”
- Sean O’Driscoll, Microsoft
2. 8 amazing case studies from companies using social media
Hear case studies from:
- The Home Depot
- Mayo Clinic
- H&R Block
- Sharpie
- US Coast Guard
- Allstate
- Walmart
- Procter & Gamble
“The case study approach was particularly insightful and engaging and gave a comprehensive view of how social media can be leveraged as a marketing vehicle.”
- Marianne Salciccia, Sun Microsystems
3. Actionable, how-to advice
You’ll get tons of tips and strategies for great social media on topics such as:
- Creating great content
- Engaging fans
- Deploying internal social media tools
- B-to-B blogging
- Working with an agency
“The discussions were thought-provoking and inspirational. In fact, I sketched out a revised Web 2.0 marketing strategy during one of the sessions.”
- Jim Lein, Oracle
4. Overcome the 4 obstacles to great social media
Discover how to:
- Obtain buy-in from management
- Coordinate efforts between departments
- Manage legal and HR issues
- Work with government and industry regulations
“The speakers showed the attendees best practices and out of the box solutions for engaging existing clients in conversations about their products. If there is a better market research tool than that, I have not seen it.”
- Warren Lee, Segmint, Inc.
5. Learn to participate
We’ll teach you how to participate responsibly and ethically, about disclosure and privacy issues and how to approach detractors and deal with negative word of mouth.
“It was great to see disclosure be brought front and center to everyone’s attention. Full disclosure and transparency are important for social media success, and I’m glad more companies are getting the opportunity to learn how easy it is to do right.”
- Michael Brito, Intel
6. Learn it all in less than four hours (and be home for dinner)
In one awesome afternoon you’ll fill your notepad with new concepts and solutions to old problems in social media – all in time to get home for dinner.
“BlogWell packed an enormous amount of practical and useful information into an efficiently run, compact session that fit my busy schedule.”
- Melissa Jordan, Bay Area Rapid Transit
