2009 Prediction: Search and Mobile are the Future
This is an incredibly thorough analysis of online usage, advertising, dollars and comparable analysis to the economy by Mary Meeker, Web 2.0 Summit High Order Bit. My take away from the presentation is that Mobile usage continues to steadily gain adoption, providing a new avenue for companies to reach their customers. It’s why I’m optimistic for integrating mobile marketing to your sites and campaigns with firms like Connective Mobile.
Additionally, the slides provide a lot of proof that the growth of Search Marketing (organic and pay-per-click) will continue to explode in growth because of the measurable results and fantastic return on investment. It’s a key reason why I moved to my position at Compendium Blogware, a corporate blogging platform that provides both the application and the coaching necessary for businesses to gain organic search placement.
In the Pay Per Click arena, I have two friends – Pat East at Hanapin Marketing and Jim Brown at Evereffect – who are growing rapidly and executing strategic and integrated PPC campaigns that are continuing to provide a positive return on investment for their clients.
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