PostRank Launches Engagement Analytics
I recently wrote about PostRank and some of the cool features of the system for organizing content for easy reading. PostRank is now launching its own analytics application.
PostRank Analytics provides a bit of a different approach to analytics. Outside of simple visits or pageviews, PostRank enlists an engagement score that utilizes comments and social media mentions to provide you with a proprietary score that indicates the impact your content.
Here’s an overview that synchronizes blog posts and pageviews:
Here’s a daily engagement report you can have emailed to you that provides a quick snapshot of engagement.
I’m not sold yet on the value of the package and whether or not I’ll pay for it. Engagement is an interesting metric… I’m not a fan of calling a comment or a retweet engagement. It’s more of a reaction score than engagement score in my opinion.
Am I missing anything here? Let me know!
The folks at PostRank appear to be putting together some complex tools that solve big problems – so I am happy to see this addition to their service and look forward to seeing what will follow! If you check out the service, be sure to follow Douglas Karr and add our feed under the tag marketing.
