The Marketing Technology Blog

At Compendium Blogware, our passion and drive is to ensure that companies are leveraging their content to its fullest potential to increase overall business results. We have a very different approach than the typical blogging consultancy:

• We have a Software as a Service platform that is years ahead of other content management systems. It’s both automated and optimized for maximum search engine visibility.
• Our clients benefit from hundreds of thousands of dollars invested in search analysis, search optimization tools, and search consulting.
• Our clients benefit from a staff that’s passionate about getting our customers measurable business results. We know that if we can not prove ROI, that clients won’t subscribe. So we push ourselves, our clients and our development teams hard to maximize impact.
• We drink our own kool-aid. Our sales leads come from blogging. We’ve had record growth the last year compared to other Software as a Service applications.
• We don’t have competition. To compete, it would require someone rebuild their blogging application, hire search engine optimization experts, and continue to develop features non-stop.

Since starting full time at Compendium, my Social Media Domination blog has concentrated solely on leveraging content for maximum impact. Here are 25 posts I’ve done that will result in your business leveraging its content:

1. Register your local business for FREE with Google
2. Publish your business blog’s RSS content to Facebook using Notes
3. Add a feed subscribe link from your external blog to your corporate website
4. Vary your business blog content with 14 types of blog posts
5. How to leverage images in your business blog’s content
6. Why a subdomain is a better option for your corporate blogging strategy
7. Why Software as a Service is a better option for your corporate blogging platform
8. Why content is outpacing advertising for driving business results
9. Dumbing it down: Why simple and easy vocabulary will drive increased readership and conversions on your business blog
10. Understanding bounce rates and how they can be used to gauge your business blog’s success.
11. Who’s blogging at your company? You may be surprised who should be!
12. Why 99% of the advice you see on the web on Corporate Blogging is wrong
13. When to fire your blogging consultant
14. How to integrate your blog to Facebook using Facebook Apps
15. How to build an automated Latest News section in your sidebar that leverages social bookmarking
16. How to leverage Best Landing Page practices in your business blog
17. Paid search versus organic search strategies and how your business blog will drive additional business for little investment
18. Dealing with negative comments on your corporate blog
19. How to encourage your employees to blog more
20. How to filter out your office in Google Analytics to more accurately measure your business blog’s traffic
21. A year’s worth of business blogging ideas to keep content rolling on your business blog
22. Using email signatures to promote your blog
23. Add your business blog’s feed to LinkedIn, Plaxo, Ning and more social networks
24. Leveraging anchor tags (links) and title tags to improve your search engine visibility
25. How to publish your blog’s content on your corporate websites through use of server-side scripting, encouraging better search engine visibility

These tips apply to any business blogger – whether or not they are clients of Compendium! To keep tabs, you can get daily business blogging tips on Twitter, visit Social Media Domination, or subscribe to the Social Media Domination feed! You can also find us on Facebook and LinkedIn.

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