Come Join Us at the 2008 Masters of Business Online Conference
Special thanks to Doug for allowing me to guest post on his blog!
Indiana’s leading Internet-based marketing experts will present on ten different topics at the second annual Masters of Business Online (MBO) Conference. Last year more than 150 business professionals attended the full-day event. This year, we expect attendance to double, based on positive feedback from past attendees, speakers and sponsors. This year’s event is scheduled for Tuesday, Oct. 14, from 8:30 a.m. to 4:30 p.m. at the Ritz Charles at 12156 N Meridian Street in Carmel, Ind.
Attendees from last year’s event included marketers from Cummins, Inc., Purdue University, and FORUM Credit Union and many others that say they plan to participate for a second year because the event provided tangible benefits–insights, connections and ideas that they immediately were able to put to use—and because they are eager to hear new presentations on a variety of critical online marketing topics.
By attending this conference, you will be able to:
- Generate more (and better!) leads
Help targeted prospects find you by making your web site “search-engine friendly” Establish more effective email campaigns and touch points. Check and improve your link popularity. Test the growing number of Web 2.0 tools to find one that works for you. - Move prospects through the buying cycle
Develop relevant value propositions. Engage customers with logical relationship management techniques. Establish “offers” that make sense and fit your business model. Build robust follow-up efforts to close the sales loop. - Define relevant analytics
Go beyond basic clicks and hits. Evaluate multi-touch best practices, and establish test metrics and systems. - Create a bridge to your business brand and goals
Determine when products require different sales approaches or types of interaction. Align your web activities with business strategy. Build a 360° view. Break down silos between marketing, sales, and IT.
If you work in the online space, you do NOT want to miss this event! As a special incentive for readers of Doug’s blog, if you use the promo code BLOG (all caps), you can register for only $129! (That’s $50 off!)
Speakers and topics include: keynote presented by Chris Baggott of Compendium Blogware; pay-per-click advertising campaigns presented by Jim Brown of EverEffect; online public relations presented by Amy Zucker of Synergy Marketing Group; blogging presented by Douglas Karr of DK New Media; search engine optimization presented by Patrick East of Hanapin Marketing; integrating CRM and e-mail presented by Troy Burk of Right On Interactive; Web site analysis presented by Ron Brumbarger of BitWise Solutions; social media presented by Jason Falls of Doe Anderson; landing page strategies presented by Jim Cockrum of Web Geek Marketing; Web site usability presented by Jonathan Arnold of Tuitive; and Web analytics presented by Tim Altom of CoreMetrics.
