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May
30th

Maybe Time to Rethink your Strategy When…

Posted in Humor, Online Marketing by Douglas Karr at 4:32 pm

If you’re ever going to tout your solution’s ability to increase sales – perhaps this isn’t the way. I sent a site to a friend of mine Jason, and he found this great little case study on how a restaurant pushed their 1/2 price special and almost doubled their sales.

Hmmm.

  • It reminds me of a story -- I don't know if it's true or not -- about a guy who doubled toothpaste sales by increasing the size of the hole in the tube.
  • Why stop at 1/2 price? They could put the items at 1/4 price and quadruple their sales!
  • That's what I was thinking! :)
  • The question is, did they double their sales in units or in dollars? I wouldn't necessarily poo-poo the latter...
  • Hi Mike,

    No doubt there was some result there that the customer was happy enough with to do help write a white paper on. It's just a very odd choice to put up as a 'Business Result'.

    My guess is that they had a 1/2 price sale on some products, perhaps their appetizers, and then they doubled their overall sales per customer on entrees.

    Cheers!
    Doug
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