You can thank Tim from Marketing Sherpa for this great post – I invited them to do a guest post and they put up an outstanding topic! Your feedback is outstanding.

Doug

1. Targeted reach – although content and quality are highly important, knowing the habits of your readers are even more important. Social networking sites are the obvious choice merely because they store the most information about their users. However, as time moves on and good content sites base their readership on subscribers whether the content is free or premium, these sites will be the ideal placement location for online advertising. The creation of the Forbes 400 blogger network is proof of this.
2. Online Ad Spend – Michael Kleindl of Wunderloop quoted that within a year from the total percentage of all ad spend, whether it be TV, radio, newspapers etc, 10% will be online. He personally thought that even 10% was too low and is of the opinion that the UK will be nearer to 50% within a year.
3. As digital TV is growing, online TV advertising is also growing. Another huge factor is the increase in Internet speeds. Some companies (I’ll have to check my notes) are promising 100mb download speeds in personal homes within a year. Will anyone watch cable or terrestrial based TV anymore once this happens? It will be a huge competition.

As Doug pointed out points out, it will be about reporting and analytics. This is probably why advertising networks are investing so much money in client friendly, reporting technology.

Personally, I believe that there have been a number of false starts for the Internet. I believe we’re currently experiencing it for mobile. However, despite the current lack of vision for good effective mobile advertising, the Internet now consists of a whole generation of people who have had time to learn from past mistakes and finally get it right.