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	<title>Comments on: The Big Switch and Bluelock</title>
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	<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/</link>
	<description>new media strategies and other marketing gems</description>
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		<title>By: Indiana 2009 TechPoint Mira Award Nominees &#124; The Marketing Technology Blog, Indianapolis</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-274231</link>
		<dc:creator>Indiana 2009 TechPoint Mira Award Nominees &#124; The Marketing Technology Blog, Indianapolis</dc:creator>
		<pubDate>Thu, 02 Apr 2009 23:41:16 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-274231</guid>
		<description>[...]  - I&#8217;ve written quite a bit on my blog about Bluelock. They&#8217;ve got a great team and we&#8217;ve become good friends over the last couple of years. [...]</description>
		<content:encoded><![CDATA[<p>[...]  &#8211; I&#8217;ve written quite a bit on my blog about Bluelock. They&#8217;ve got a great team and we&#8217;ve become good friends over the last couple of years. [...]</p>
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		<title>By: Education at the Speed of Technology &#124; The Marketing Technology Blog, Indianapolis</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-266815</link>
		<dc:creator>Education at the Speed of Technology &#124; The Marketing Technology Blog, Indianapolis</dc:creator>
		<pubDate>Wed, 18 Feb 2009 03:04:33 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-266815</guid>
		<description>[...] graduates getting into Infrastructure, this is an incredible period we&#8217;re living in - where computing power is moving from purchased hardware to remote clouds. It&#8217;s changing how we&#8217;re building and delivering software, how we&#8217;re deploying [...]</description>
		<content:encoded><![CDATA[<p>[...] graduates getting into Infrastructure, this is an incredible period we&#8217;re living in &#8211; where computing power is moving from purchased hardware to remote clouds. It&#8217;s changing how we&#8217;re building and delivering software, how we&#8217;re deploying [...]</p>
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		<title>By: Your Mind Are Belong To Us &#124; The Marketing Technology Blog</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-105364</link>
		<dc:creator>Your Mind Are Belong To Us &#124; The Marketing Technology Blog</dc:creator>
		<pubDate>Mon, 21 Apr 2008 01:50:39 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-105364</guid>
		<description>[...] Posts The Big Switch and BluelockToo Bad Judges can&#8217;t Win!Getting your Blog to the &#8220;A-List&#8221;Good Night Mr. [...]</description>
		<content:encoded><![CDATA[<p>[...] Posts The Big Switch and BluelockToo Bad Judges can&#8217;t Win!Getting your Blog to the &#8220;A-List&#8221;Good Night Mr. [...]</p>
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		<title>By: Small Business Marketing</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-71132</link>
		<dc:creator>Small Business Marketing</dc:creator>
		<pubDate>Sun, 23 Dec 2007 18:55:46 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-71132</guid>
		<description>Thanks for the computing as a utility stance.  It makes a lot of sense and immediately puts IaaS into perspective.  I appreciate the post even with the special treatment for Bluelock :).
Nice post Doug.
Happy holidays to all.</description>
		<content:encoded><![CDATA[<p>Thanks for the computing as a utility stance.  It makes a lot of sense and immediately puts IaaS into perspective.  I appreciate the post even with the special treatment for Bluelock <img src='http://marketingtechblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .<br />
Nice post Doug.<br />
Happy holidays to all.</p>
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		<title>By: Mike Schinkel</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-71128</link>
		<dc:creator>Mike Schinkel</dc:creator>
		<pubDate>Sun, 23 Dec 2007 17:42:43 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-71128</guid>
		<description>@Douglass: It’s the perfect region to startup a tech company since the cost of living and tax benefits are so good. Compared nationally, it’s 20% less cost on average. That’s the word we need to get out! The MidWest attitude towards hard work and great service is a big difference as well.

But then you have to live in &lt;em&gt;Indiana&lt;/em&gt; godforbid.... (sorry, could&#039;t resist &#039;-)

Anyway, sounds like you should go calling on the Chamber of Commerce as your next sponsor...  :)</description>
		<content:encoded><![CDATA[<p>@Douglass: It’s the perfect region to startup a tech company since the cost of living and tax benefits are so good. Compared nationally, it’s 20% less cost on average. That’s the word we need to get out! The MidWest attitude towards hard work and great service is a big difference as well.</p>
<p>But then you have to live in <em>Indiana</em> godforbid&#8230;. (sorry, could&#8217;t resist &#8216;-)</p>
<p>Anyway, sounds like you should go calling on the Chamber of Commerce as your next sponsor&#8230;  <img src='http://marketingtechblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Douglas Karr</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-71127</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Sun, 23 Dec 2007 17:21:58 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-71127</guid>
		<description>Ha!  Yes we sure do, Mike!

It&#039;s one of those regions that&#039;s small enough that there are very few degrees of separation between 2 companies or people.  We&#039;re trying hard to solidify these relationships and organize regionally as well.  

It&#039;s the perfect region to startup a tech company since the cost of living and tax benefits are so good.  Compared nationally, it&#039;s 20% less cost on average.  That&#039;s the word we need to get out!  The MidWest attitude towards hard work and great service is a big difference as well.

&lt;a href=&quot;http://www.smallerindiana.com&quot;&gt;Smaller Indiana&lt;/a&gt; is a new social network that has been started to better organize the businesses in the region.

PS: I&#039;m glad Ade stepped in.  We&#039;re moving to Bluelock so I don&#039;t have to know all the differences ;)</description>
		<content:encoded><![CDATA[<p>Ha!  Yes we sure do, Mike!</p>
<p>It&#8217;s one of those regions that&#8217;s small enough that there are very few degrees of separation between 2 companies or people.  We&#8217;re trying hard to solidify these relationships and organize regionally as well.  </p>
<p>It&#8217;s the perfect region to startup a tech company since the cost of living and tax benefits are so good.  Compared nationally, it&#8217;s 20% less cost on average.  That&#8217;s the word we need to get out!  The MidWest attitude towards hard work and great service is a big difference as well.</p>
<p><a href="http://www.smallerindiana.com">Smaller Indiana</a> is a new social network that has been started to better organize the businesses in the region.</p>
<p>PS: I&#8217;m glad Ade stepped in.  We&#8217;re moving to Bluelock so I don&#8217;t have to know all the differences <img src='http://marketingtechblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Mike Schinkel</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-71125</link>
		<dc:creator>Mike Schinkel</dc:creator>
		<pubDate>Sun, 23 Dec 2007 17:08:40 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-71125</guid>
		<description>Thanks for the comments Ade.  I was going to ask Douglas to write a post comparing and contrasting BlueLock to Amazon&#039;s web services but no need now as you already did! 

P.S. You Indianians really do stick together, doncha?  :-)</description>
		<content:encoded><![CDATA[<p>Thanks for the comments Ade.  I was going to ask Douglas to write a post comparing and contrasting BlueLock to Amazon&#8217;s web services but no need now as you already did! </p>
<p>P.S. You Indianians really do stick together, doncha?  <img src='http://marketingtechblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Mike Schinkel</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-71123</link>
		<dc:creator>Mike Schinkel</dc:creator>
		<pubDate>Sun, 23 Dec 2007 17:05:57 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-71123</guid>
		<description>After your glowing review, maybe BlueLock should become a paying sponsor... ;-)

@Douglas: Helping Indiana

I understand, I do the same in Atlanta, GA (see http://web.meetup.com/32/)

@Douglas: Amazon not an infrastructure service

Albeit not at the same level of BlueLock apparently, but it EC2 not infrastructure?</description>
		<content:encoded><![CDATA[<p>After your glowing review, maybe BlueLock should become a paying sponsor&#8230; <img src='http://marketingtechblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>@Douglas: Helping Indiana</p>
<p>I understand, I do the same in Atlanta, GA (see <a href="http://web.meetup.com/32/)" rel="nofollow">http://web.meetup.com/32/)</a></p>
<p>@Douglas: Amazon not an infrastructure service</p>
<p>Albeit not at the same level of BlueLock apparently, but it EC2 not infrastructure?</p>
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		<title>By: Douglas Karr</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-71120</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Sun, 23 Dec 2007 16:31:10 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-71120</guid>
		<description>Hi Mike,

Bluelock is not paying for the post nor the sponsor spot.  I provide some of my friends and colleagues with complimentary placement sometimes.  Perhaps I should name it &quot;Friends &amp; Sponsors&quot;.  

Bluelock is also here in Indiana - you&#039;ll see that I try to help out with Indiana startups and technology companies.

RE: Amazon:

Amazon&#039;s service are not Infrastructure as a Service, they are Web Services.  The difference is that my environment isn&#039;t pulling from &#039;a cloud&#039; (Amazon&#039;s term) where my environment is shared with hundreds or thousands of others.

With Bluelock we will have dedicated servers, disk space, processors and bandwidth.  We&#039;re in a virtualized environment - so we can replicate our environment when needed.  

We have guaranteed SLA&#039;s, Industry Standard Security Compliance, firewalls, intrusion detection, console access, 24/7 monitoring and support, vaulted backups, redundant power... you name it.

Hope that helps!  See &lt;a href=&quot;http://www.bluelock.com&quot;&gt;Bluelock&lt;/a&gt; for additional information.
Doug</description>
		<content:encoded><![CDATA[<p>Hi Mike,</p>
<p>Bluelock is not paying for the post nor the sponsor spot.  I provide some of my friends and colleagues with complimentary placement sometimes.  Perhaps I should name it &#8220;Friends &#038; Sponsors&#8221;.  </p>
<p>Bluelock is also here in Indiana &#8211; you&#8217;ll see that I try to help out with Indiana startups and technology companies.</p>
<p>RE: Amazon:</p>
<p>Amazon&#8217;s service are not Infrastructure as a Service, they are Web Services.  The difference is that my environment isn&#8217;t pulling from &#8216;a cloud&#8217; (Amazon&#8217;s term) where my environment is shared with hundreds or thousands of others.</p>
<p>With Bluelock we will have dedicated servers, disk space, processors and bandwidth.  We&#8217;re in a virtualized environment &#8211; so we can replicate our environment when needed.  </p>
<p>We have guaranteed SLA&#8217;s, Industry Standard Security Compliance, firewalls, intrusion detection, console access, 24/7 monitoring and support, vaulted backups, redundant power&#8230; you name it.</p>
<p>Hope that helps!  See <a href="http://www.bluelock.com">Bluelock</a> for additional information.<br />
Doug</p>
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		<title>By: Ade</title>
		<link>http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/comment-page-1/#comment-71119</link>
		<dc:creator>Ade</dc:creator>
		<pubDate>Sun, 23 Dec 2007 16:20:53 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/12/22/the-big-switch-and-bluelock/#comment-71119</guid>
		<description>@Mike There&#039;s overlap between the offerings of Amazon EC2/S3/SimpleDB and BlueLock.  But generally speaking, they&#039;re a lot different solutions, and target different audiences.

You couldn&#039;t setup an Amazon cluster without a decent amount of technical knowledge, and would need to architect something to manage the different EC2 instances.  You also run into a number of problems that would need to be handled in the application, like the fact that EC2 instances don&#039;t have static IPs, that there&#039;s no local storage on the EC2 instance, that S3 storage is much slower than SAN or local disk, and that SimpleDB doesn&#039;t accept SQL queries or allow complex joins.  EC2 and SimpleDB are still in beta right now (with the latter in private beta), so there&#039;s no SLAs -- not exactly something that you would want to hinge your production critical business on.

BlueLock basically gives you a drop-in replacement for a rack of Windows and/or Linux servers without the headaches of managing them, or re-engineering your application so it can be hosted at Amazon.  You also get to talk to support engineers on the phone.

That said, Amazon is a lot less expensive to get started with, and BlueLock may not be cost effective if you&#039;re only running a couple servers.  It&#039;s also pay-as-you-use, whereas BlueLock pricing is more like traditional data centers where you setup a plan to pay for a certain amount of cpu/disk/bandwidth/etc whether or not you use all of it each month.

Disclaimers: I know a few people that work at BlueLock.  But I&#039;m actively using Amazon S3 in production, am a big fan of EC2 (in the right cases), and am eagerly awaiting my SimpleDB private beta invite.</description>
		<content:encoded><![CDATA[<p>@Mike There&#8217;s overlap between the offerings of Amazon EC2/S3/SimpleDB and BlueLock.  But generally speaking, they&#8217;re a lot different solutions, and target different audiences.</p>
<p>You couldn&#8217;t setup an Amazon cluster without a decent amount of technical knowledge, and would need to architect something to manage the different EC2 instances.  You also run into a number of problems that would need to be handled in the application, like the fact that EC2 instances don&#8217;t have static IPs, that there&#8217;s no local storage on the EC2 instance, that S3 storage is much slower than SAN or local disk, and that SimpleDB doesn&#8217;t accept SQL queries or allow complex joins.  EC2 and SimpleDB are still in beta right now (with the latter in private beta), so there&#8217;s no SLAs &#8212; not exactly something that you would want to hinge your production critical business on.</p>
<p>BlueLock basically gives you a drop-in replacement for a rack of Windows and/or Linux servers without the headaches of managing them, or re-engineering your application so it can be hosted at Amazon.  You also get to talk to support engineers on the phone.</p>
<p>That said, Amazon is a lot less expensive to get started with, and BlueLock may not be cost effective if you&#8217;re only running a couple servers.  It&#8217;s also pay-as-you-use, whereas BlueLock pricing is more like traditional data centers where you setup a plan to pay for a certain amount of cpu/disk/bandwidth/etc whether or not you use all of it each month.</p>
<p>Disclaimers: I know a few people that work at BlueLock.  But I&#8217;m actively using Amazon S3 in production, am a big fan of EC2 (in the right cases), and am eagerly awaiting my SimpleDB private beta invite.</p>
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