Comments on: Video: Blogs in Plain English http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/ new media strategies and other marketing gems Mon, 06 Jul 2009 17:14:21 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Douglas Karr http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/comment-page-1/#comment-70626 Douglas Karr Wed, 19 Dec 2007 17:27:37 +0000 http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/#comment-70626 That's the 'every page is a landing page' idea and I agree 100%. However, without anyone referencing it, you are not insuring your placement and you'll allow others can easily bypass you - pushing you don't the results. Momentum and authority are important elements that provide staying power. That’s the ‘every page is a landing page’ idea and I agree 100%. However, without anyone referencing it, you are not insuring your placement and you’ll allow others can easily bypass you – pushing you don’t the results. Momentum and authority are important elements that provide staying power.

]]> By: Chris Baggott http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/comment-page-1/#comment-70621 Chris Baggott Wed, 19 Dec 2007 15:22:20 +0000 http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/#comment-70621 Here is one way I draw the distinction between leveraging business blogging for Search vs. a Social Network for Business. For the most part people don't want to subscribe to your business blog and they don't want to join your social network. Organizations that think that a "build it and they will come" strategy should just set up a group in Facebook, you will have a much higher likelyhood of success than trying to make "Your" thing a "destination" that people will return to. When thinking of Corporate Blogging, you have to think of the reality that people are only going to come once....they search and your job is to be standing in front of them when they reach the results page. This is the highest value of corporate blogging Here is one way I draw the distinction between leveraging business blogging for Search vs. a Social Network for Business.

For the most part people don’t want to subscribe to your business blog and they don’t want to join your social network. Organizations that think that a “build it and they will come” strategy should just set up a group in Facebook, you will have a much higher likelyhood of success than trying to make “Your” thing a “destination” that people will return to.

When thinking of Corporate Blogging, you have to think of the reality that people are only going to come once….they search and your job is to be standing in front of them when they reach the results page.

This is the highest value of corporate blogging

]]> By: Mike Schinkel http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/comment-page-1/#comment-70620 Mike Schinkel Wed, 19 Dec 2007 15:02:19 +0000 http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/#comment-70620 Ah, I see where you are coming from now. You were talking about those total neophyte prospects and clients that "<i>Heard 'bout this new thang called the "inner-net" and wanna get me a piece o'that action 'cause I done heard you can strike-it-rich on there. Said so on the T. V.</i>" and not about those of us who are actually paying attention! (Sorry if I went a little overboard there on the characterization... :-) (P.S. How about adding a comment preview plugin to this here ol'blog? I hear tell some blogger referenced a list of Top 30 plugins <a href="/2007/12/17/links-for-2007-12-17/">somewhere</a>. I'll bet you could find one in that list... '-) Ah, I see where you are coming from now. You were talking about those total neophyte prospects and clients that “Heard ’bout this new thang called the “inner-net” and wanna get me a piece o’that action ’cause I done heard you can strike-it-rich on there. Said so on the T. V.” and not about those of us who are actually paying attention!

(Sorry if I went a little overboard there on the characterization… :-)

(P.S. How about adding a comment preview plugin to this here ol’blog? I hear tell some blogger referenced a list of Top 30 plugins somewhere. I’ll bet you could find one in that list… ‘-)

]]> By: Douglas Karr http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/comment-page-1/#comment-70617 Douglas Karr Wed, 19 Dec 2007 14:47:42 +0000 http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/#comment-70617 Hi Mike, When we speak to some clients regarding the benefits of blogging, some (not most) companies push back that they would like to build a social network. Since some social networks incorporate blogging, they think this is actually a step up. The strategies behind each are distinct, as well as the audience and their reason for being there. Bottom line is that companies are still confused about these technologies and really don't understand the differences. Hopefully I didn't confuse them more! Thanks! Hi Mike,

When we speak to some clients regarding the benefits of blogging, some (not most) companies push back that they would like to build a social network. Since some social networks incorporate blogging, they think this is actually a step up.

The strategies behind each are distinct, as well as the audience and their reason for being there.

Bottom line is that companies are still confused about these technologies and really don’t understand the differences. Hopefully I didn’t confuse them more!

Thanks!

]]> By: Mike Schinkel http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/comment-page-1/#comment-70615 Mike Schinkel Wed, 19 Dec 2007 14:18:56 +0000 http://marketingtechblog.com/2007/12/19/video-blogs-in-plain-english/#comment-70615 @Douglas "Some folks confuse strategies and wonder, why not build an entire social network, then? If blogging is good for Search Engine results - then Social Networks must be incredible!" I didn't follow that logic at all. I agree with your premise that blogs and social networks have different value propositions and that social networks are not good for topical SEO (though they might be good for something else as yet unknown), but I didn't follow how you think people are drawing lines between the two. I've actually never heard anyone mention anything like that... @Douglas “Some folks confuse strategies and wonder, why not build an entire social network, then? If blogging is good for Search Engine results – then Social Networks must be incredible!”

I didn’t follow that logic at all. I agree with your premise that blogs and social networks have different value propositions and that social networks are not good for topical SEO (though they might be good for something else as yet unknown), but I didn’t follow how you think people are drawing lines between the two. I’ve actually never heard anyone mention anything like that…

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