Dec
16th

Freak Out, Dude

You folks may have seen the commercial, but you really have to check out the video! I love the Whopper (although I’ve had to cut back to perhaps 1 a month with no mayo).

The video really takes off at the 5 minute mark – stick with it. It’s amazing!

A huge component of branding is connecting with people’s feelings about a product or service. This is a brilliant campaign to illustrate people’s connection with the Whopper.

On the geek side, the video player has an interesting characteristic as well. There’s a honeycomb style design in the video – this must save a bundle in bandwidth while maintaining a high quality show!

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  • I finally got around to watching the video. Fantastic and absolutely brilliant marketing. As a small business owner I love seeing fresh and creative marketing ideas like this. It's the epitome of "you don't know what you've got until it's gone."
  • I've been seeing alot of commercials lately showing people "trip out" because BurgerKing had no more whoppers...this reminds me of an old girlfriend: she seemed to get a little too flirty with others,so I pretended as though I was leaving her,then she did everything under the sun to keep me!
  • Throwing the PPC ad was nice, Caleb... but I had to edit it out. Hope you understand!
  • Douglas:
    Congratulations, you succeeded in getting me to spend 8 valuable minutes looking at that video and you were right on. After about five minutes the pace did pick up and it became hilarious. What a campaign. Who ever dreamed this up was very clever. If you ever threaten to take it away, they begin to value it more.....
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