Comments on: What is Interactive Marketing? http://marketingtechblog.com/2007/09/10/interactive-marketing/ new media strategies and other marketing gems Mon, 06 Jul 2009 17:14:21 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Douglas Karr http://marketingtechblog.com/2007/09/10/interactive-marketing/comment-page-1/#comment-285204 Douglas Karr Sat, 06 Jun 2009 20:47:19 +0000 http://marketingtechblog.com/2007/09/10/interactive-marketing/#comment-285204 Eric, This is so true... very few sites actually are interactive. That's why companies are looking to social media to solve the issue. It's a safe 'third place'. I don't believe that companies should go so far as to run their own social networks - we've seen that fail. I do believe they should create a conversation on their page. Thanks for adding to this conversation! Doug Eric,

This is so true… very few sites actually are interactive. That’s why companies are looking to social media to solve the issue. It’s a safe ‘third place’. I don’t believe that companies should go so far as to run their own social networks – we’ve seen that fail. I do believe they should create a conversation on their page.

Thanks for adding to this conversation!
Doug

]]> By: Eric Ellis http://marketingtechblog.com/2007/09/10/interactive-marketing/comment-page-1/#comment-56690 Eric Ellis Tue, 11 Sep 2007 02:55:56 +0000 http://marketingtechblog.com/2007/09/10/interactive-marketing/#comment-56690 I like the fishing metaphor. Very relevant and true. I've too have seen interactive marketing used in the wrong context. Do a "define:" query in Google and you'll get the idea. It seems the term "interactive" is now synonymous with the Web. Ironically enough, most websites aren't truly interactive. Clicking through a bunch of hyperlinks, while not necessarily ineffective, isn't really an interactive experience IMO. I like the fishing metaphor. Very relevant and true. I’ve too have seen interactive marketing used in the wrong context. Do a “define:” query in Google and you’ll get the idea.

It seems the term “interactive” is now synonymous with the Web. Ironically enough, most websites aren’t truly interactive. Clicking through a bunch of hyperlinks, while not necessarily ineffective, isn’t really an interactive experience IMO.

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