Aug
11th
links for 2007-08-11
Posted in Daily Reads by del.icio.us at 10:32 am
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Jim Novo’s book on Drilling Down is a great tool for Database Marketers who need some guidance, using everyday tools, to analyze, segment, and report on their marketing efforts.
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Traditional advertising is under threat. Spiralling print and broadcasting prices for advertising is pushing traditional advertising out the reach of many companies’ budgets and into something resembling an expensive art form.
