Scary, how many valid points there are. A while ago I helped some office people to improve their presentations. Amazing how many think that every spoken word should indeed be on the screen? Only graphs with lots of information are good graphs? One should always show how many typefaces there are on the computer? Colours should be used extensively? Backgrounds should be as distractive as possible? And so on...
Online Marketing is getting more complex each day. Subscribe to my blog for daily reports on how to navigate the landscape and leverage each technology effectively.