Jul
12th
links for 2007-07-12
Posted in Daily Reads by del.icio.us at 1:21 pm
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Engagement tends to be a much broader endeavor than marketers have had to face in the past. It reflects the need to orchestrate various media channels to capture the most precious of all commodities these days: People’s time!
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“We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.” -Howard Schultz, Chairman of Starbucks
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If you have a spare £400 in your development budget do you A) Reward your star programmer with a £400 bonus or B) Buy him a 24 Inch 1920×1200 LCD screen?
