Text Link Ads Dethrones Google Adsense (on my Blog)
Happy New Year! Marketing Technology finds and reports on the latest technology that will enable your business to effectively market to your audience, for acquisition or retention strategies. Subscribe now the Marketing Technology Blog RSS feed or to the Marketing Technology Email to have new content sent directly to your inbox. You'll also find my other business blog helpful, Social Media Domination.
Google Adsense has been the primary means of advertising revenue on my blog since its inception. I also have Commission Junction advertisements in my RSS feed, Kontera contextual advertising in my posts, and Text Link Ads. I also do Reviews through Review Me and also get the occasional Starbucks donation via PayPal. Whew!
On a good month, I might pull down $300, far from the $10k+ that John Chow pulls down, but still respectable in my opinion. You’ll notice that my home page is virtually clean of all advertising. I could put ads everywhere on it, but I don’t want to push ads on the visitors that return to my site over and over. Rather, I utilize the ads for folks that happen to find me indirectly, through search and references.
Google Adsense was, by far, my largest source of revenue… until now. Text Link Ads has officially demolished my Google Adsense income of late, though. In May, I made a couple dollars. In June, I matched the approximate revenue that Adsense was supplying - but I didn’t have Google Adsense optimized. But in July, I stand to bring in about twice as much with Text Link Ads than with Adsense. Wow.
Key to Text Link Ads success is that it’s built for a blog, not a web site. They even supply a plugin for WordPress users to make it even easier. Advertisers can purchase ‘posts’ rather than words. That’s an incredible convenience, for both blogger and advertiser. If you write a post on a given topic, isn’t it awesome that you can buy a topic that you know supports your product? Pretty amazing opportunity.
I’ve heard that TLA re-evaluates sites that aren’t initially approved, but I’ve also heard that process can take a really long time.
Thanks,
–
Slap
Great tips recently on advertising. I’m thinking of putting up a couple of different websites and testing the waters with advertising.
It’s not against the Google TOS to utilize other advertising resources. In fact, you’ll find most blogs with a regular income running multiple sources.
Cheers!
Doug