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	<title>Comments on: Why aren&#8217;t Marketers Running to Jaiku?</title>
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	<description>new media strategies and other marketing gems</description>
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		<title>By: Engagement is Nonsense &#124; The Marketing Technology Blog, Indianapolis</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-254341</link>
		<dc:creator>Engagement is Nonsense &#124; The Marketing Technology Blog, Indianapolis</dc:creator>
		<pubDate>Wed, 17 Dec 2008 02:50:51 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-254341</guid>
		<description>[...] It&#8217;s really not that difficult. One example is Dell&#8217;s recent acknowledgment that they&#8217;ve been able to leverage Twitter for over $1,000,000 in revenue! (Wish I had thought of that!) [...]</description>
		<content:encoded><![CDATA[<p>[...] It&#8217;s really not that difficult. One example is Dell&#8217;s recent acknowledgment that they&#8217;ve been able to leverage Twitter for over $1,000,000 in revenue! (Wish I had thought of that!) [...]</p>
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		<title>By: Douglas Karr</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-53427</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Wed, 08 Aug 2007 00:19:18 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-53427</guid>
		<description>Hi Shaun!

This could be done quite easily.  I even have some &lt;a href=&quot;http://www.douglaskarr.com/2007/06/17/jaiku-sample-code/&quot; rel=&quot;nofollow&quot;&gt;sample code&lt;/a&gt; that you can get started with.

I would just make a Jaiku Channel and then you can invite all your students to that Channel.  Everything they post can be displayed - either by retrieving the Channel or by displaying the RSS feed!

Doug</description>
		<content:encoded><![CDATA[<p>Hi Shaun!</p>
<p>This could be done quite easily.  I even have some <a href="http://www.douglaskarr.com/2007/06/17/jaiku-sample-code/" rel="nofollow">sample code</a> that you can get started with.</p>
<p>I would just make a Jaiku Channel and then you can invite all your students to that Channel.  Everything they post can be displayed &#8211; either by retrieving the Channel or by displaying the RSS feed!</p>
<p>Doug</p>
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		<title>By: Shaun</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-53419</link>
		<dc:creator>Shaun</dc:creator>
		<pubDate>Tue, 07 Aug 2007 21:40:32 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-53419</guid>
		<description>Hey Doug.
Question hoping you can answer or direct me in the right direction.  I have a website for teens for a local afterschool program that I am looking to use twitter.  
1. We have a &quot;live&quot; page in the hope that we can have many students texting to it and then it could be splashed on a screen with a projector.  
2.I would love to be able to use this same system for doing conferences where students/people could twitter their thoughts or ideas to a twitter account and as said previous, it would be projected onto a wall for everyone to see live.  Let me know if you have any ideas.
Thanks, Shaun</description>
		<content:encoded><![CDATA[<p>Hey Doug.<br />
Question hoping you can answer or direct me in the right direction.  I have a website for teens for a local afterschool program that I am looking to use twitter.<br />
1. We have a &#8220;live&#8221; page in the hope that we can have many students texting to it and then it could be splashed on a screen with a projector.<br />
2.I would love to be able to use this same system for doing conferences where students/people could twitter their thoughts or ideas to a twitter account and as said previous, it would be projected onto a wall for everyone to see live.  Let me know if you have any ideas.<br />
Thanks, Shaun</p>
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		<title>By: Douglas Karr</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-46204</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Sun, 27 May 2007 05:31:31 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-46204</guid>
		<description>One note... woot is taking a look at this technology!
&lt;a href=&quot;http://woot.jaiku.com&quot; rel=&quot;nofollow&quot;&gt;Woot on Jaiku&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>One note&#8230; woot is taking a look at this technology!<br />
<a href="http://woot.jaiku.com" rel="nofollow">Woot on Jaiku</a></p>
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		<title>By: John</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-45799</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 22 May 2007 05:12:38 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-45799</guid>
		<description>Like most posts about the incredible marketing potential of Twitter et al, this one fails to come up with much of anything useful to do with it that can&#039;t be done more easily - and can&#039;t reach more people - with other media. 

How many marketers does the average person actually want sending them tweets on their mobile phone? One of your commenters actually points out someone doing something reasonable with Twitter - using it as a community building tool - but that&#039;s hard work and requires some creativity and thought. Whereas the gist of your post, and your examples, sound like a &quot;hey, let&#039;s throw everything onto microblogging platforms and see what sticks!&quot; approach.

Finally, there&#039;s the reason that most marketers haven&#039;t run to Jaiku and Twitter: they want to talk to their customers, most of whom are not using these things. Nobody flocks to a technology that the vast majority of their customers aren&#039;t using and don&#039;t seem interested in.</description>
		<content:encoded><![CDATA[<p>Like most posts about the incredible marketing potential of Twitter et al, this one fails to come up with much of anything useful to do with it that can&#8217;t be done more easily &#8211; and can&#8217;t reach more people &#8211; with other media. </p>
<p>How many marketers does the average person actually want sending them tweets on their mobile phone? One of your commenters actually points out someone doing something reasonable with Twitter &#8211; using it as a community building tool &#8211; but that&#8217;s hard work and requires some creativity and thought. Whereas the gist of your post, and your examples, sound like a &#8220;hey, let&#8217;s throw everything onto microblogging platforms and see what sticks!&#8221; approach.</p>
<p>Finally, there&#8217;s the reason that most marketers haven&#8217;t run to Jaiku and Twitter: they want to talk to their customers, most of whom are not using these things. Nobody flocks to a technology that the vast majority of their customers aren&#8217;t using and don&#8217;t seem interested in.</p>
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		<title>By: Marketing and Twitter &#124; The Marketing Technology Blog</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-45792</link>
		<dc:creator>Marketing and Twitter &#124; The Marketing Technology Blog</dc:creator>
		<pubDate>Tue, 22 May 2007 03:25:16 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-45792</guid>
		<description>[...] just wrote about Marketing and Microblogging a couple days ago and it&#8217;s a great conversation that&#8217;s starting. I&#8217;m telling you [...]</description>
		<content:encoded><![CDATA[<p>[...] just wrote about Marketing and Microblogging a couple days ago and it&#8217;s a great conversation that&#8217;s starting. I&#8217;m telling you [...]</p>
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		<title>By: The Lonely Marketer - a discussion for the small business marketing manager &#187; To Twit or Not to Twit, That is the Question</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-45790</link>
		<dc:creator>The Lonely Marketer - a discussion for the small business marketing manager &#187; To Twit or Not to Twit, That is the Question</dc:creator>
		<pubDate>Tue, 22 May 2007 02:49:57 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-45790</guid>
		<description>[...] Karr did a post about Jaiku (another micro-blogging tool) where he poses the question, &#8220;Why aren&#8217;t marketers running to Jaiku&#8220;. He has some unique ideas that will get you thinking. Chris Pirillo had an interesting post [...]</description>
		<content:encoded><![CDATA[<p>[...] Karr did a post about Jaiku (another micro-blogging tool) where he poses the question, &#8220;Why aren&#8217;t marketers running to Jaiku&#8220;. He has some unique ideas that will get you thinking. Chris Pirillo had an interesting post [...]</p>
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		<title>By: Douglas Karr</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-45770</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Mon, 21 May 2007 20:14:30 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-45770</guid>
		<description>Is &lt;a href=&quot;http://woot.jaiku.com/&quot; rel=&quot;nofollow&quot;&gt;Woot&lt;/a&gt; reading my blog?</description>
		<content:encoded><![CDATA[<p>Is <a href="http://woot.jaiku.com/" rel="nofollow">Woot</a> reading my blog?</p>
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	<item>
		<title>By: Douglas Karr</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-45765</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Mon, 21 May 2007 17:39:56 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-45765</guid>
		<description>Hi Scott!

That&#039;s a great way to use it!  You could advertise your Twitter feed and URL and also post those scores on your home page using their API in real-time!  Let me know if you need a hand - that would be a cool experiment!

Doug</description>
		<content:encoded><![CDATA[<p>Hi Scott!</p>
<p>That&#8217;s a great way to use it!  You could advertise your Twitter feed and URL and also post those scores on your home page using their API in real-time!  Let me know if you need a hand &#8211; that would be a cool experiment!</p>
<p>Doug</p>
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	<item>
		<title>By: Douglas Karr</title>
		<link>http://marketingtechblog.com/2007/05/19/jaiku/comment-page-1/#comment-45764</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Mon, 21 May 2007 17:33:54 +0000</pubDate>
		<guid isPermaLink="false">http://marketingtechblog.com/2007/05/19/jaiku/#comment-45764</guid>
		<description>Caroline,

I love the new look!  I built my site off the same default theme (if you couldn&#039;t tell).  Thanks so much for the kind words!

Doug</description>
		<content:encoded><![CDATA[<p>Caroline,</p>
<p>I love the new look!  I built my site off the same default theme (if you couldn&#8217;t tell).  Thanks so much for the kind words!</p>
<p>Doug</p>
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