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Apr
5th

Borders Live at 01: Borders vs. Amazon Email Marketing

Posted in Advertising, Email, Marketing by Douglas Karr at 10:18 am

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If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01:
Borders Store01

Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me!

It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is definitely winning the email war! Take a look at this comparison to Amazon’s email:

Borders Email Amazon Email

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4 Comments »

Comment by Latimer Williams
2007-04-05 10:36:16

Its amazing what changing your layout can do for your email newsletter/web site. It can take you from blah to exciting! They did a great job!
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Comment by james kingsted
2007-04-06 07:18:27

I agree they did do a good job! I can almost smell the coffee. oops that my in the kitchen! Well I love the I idea!
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Pingback by The Hubris of Geocentric Marketing | The Marketing Technology Blog
2008-03-18 10:06:15

[...] a Borders fan. Up until the Barnes and Noble was opened across the street, I frequented Borders almost every weekend. I like their stores, their live music, and their coffee. I often spent hours [...]
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Pingback by I’m not going to Barnes and Nobles Today! | The Marketing Technology Blog
2008-04-19 08:06:52

[...] - I’m a bookhound and order books constantly from Barnes and Nobles (and Amazon) but only Borders remembered what today [...]
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