Comments on: Direct Mail that Works! http://marketingtechblog.com/2007/01/09/direct-mail-that-works/ new media strategies and other marketing gems Mon, 06 Jul 2009 17:14:21 -0400 http://wordpress.org/?v=2.8 hourly 1 By: You’ll probably open this Mail… | The Marketing Technology Blog http://marketingtechblog.com/2007/01/09/direct-mail-that-works/comment-page-1/#comment-120608 You’ll probably open this Mail… | The Marketing Technology Blog Fri, 16 May 2008 02:25:19 +0000 http://marketingtechblog.com/2007/01/09/direct-mail-that-works/#comment-120608 [...] is handwriting font technology and it’s really hit the direct mail scene the last couple of years. Direct marketers know that if they get you to open a piece of [...] [...] is handwriting font technology and it’s really hit the direct mail scene the last couple of years. Direct marketers know that if they get you to open a piece of [...]

]]> By: Leslie Linevsky http://marketingtechblog.com/2007/01/09/direct-mail-that-works/comment-page-1/#comment-29708 Leslie Linevsky Thu, 11 Jan 2007 02:47:46 +0000 http://marketingtechblog.com/2007/01/09/direct-mail-that-works/#comment-29708 Hi Doug, I think your comment regarding the "human touch" is extremely valid. We've noticed that mailing hard copy marketing and media kits to promote our company has paid off exponentially. Email is okay, but it's becoming less and less reliable. Too much spam and junk. It's becoming annoying. Direct mail; however, continues to close sales, and as you mentioned "the human touch" does appear to help get noticed. We've found that combining online web presence with an integrated direct mail campaign works best for the catalog companies we represent. There is great value in multi-channelled marketing. No longer can one company rely soley on one marketing vehicle. I've really enjoyed your article ... you have a new avid reader in me! Leslie call it and real "postal mail" continues to prove Hi Doug,

I think your comment regarding the “human touch” is extremely valid.

We’ve noticed that mailing hard copy marketing and media kits to promote
our company has paid off exponentially. Email is okay, but it’s becoming
less and less reliable. Too much spam and junk. It’s becoming annoying.
Direct mail; however, continues to close sales, and as you mentioned “the human
touch” does appear to help get noticed.

We’ve found that combining online web presence with an integrated direct mail campaign
works best for the catalog companies we represent. There is great value
in multi-channelled marketing. No longer can one company rely soley on one marketing vehicle.

I’ve really enjoyed your article … you have a new avid reader in me!

Leslie
call it and real “postal mail” continues to prove

]]> By: Kevin Hillstrom http://marketingtechblog.com/2007/01/09/direct-mail-that-works/comment-page-1/#comment-29671 Kevin Hillstrom Wed, 10 Jan 2007 03:52:37 +0000 http://marketingtechblog.com/2007/01/09/direct-mail-that-works/#comment-29671 Without a doubt, doing the right thing is good. And I would be the first person to get behind companies that do nice things. Spending time doing these activities drives a better ROI than spending money on a television commercial. Many years ago, I sat in a room with folks from Hallmark. They wanted to create an automated thank you program for my company, tied in to a CRM system. To me, that was opposite of what you are advocating. There's such a fine line between doing good, doing something that looks good, and trying to drive profit. To your point, if you do good, the sales and profits will follow. Good post! Without a doubt, doing the right thing is good. And I would be the first person to get behind companies that do nice things. Spending time doing these activities drives a better ROI than spending money on a television commercial.

Many years ago, I sat in a room with folks from Hallmark. They wanted to create an automated thank you program for my company, tied in to a CRM system. To me, that was opposite of what you are advocating. There’s such a fine line between doing good, doing something that looks good, and trying to drive profit. To your point, if you do good, the sales and profits will follow.

Good post!

]]> By: Douglas Karr http://marketingtechblog.com/2007/01/09/direct-mail-that-works/comment-page-1/#comment-29659 Douglas Karr Tue, 09 Jan 2007 21:54:51 +0000 http://marketingtechblog.com/2007/01/09/direct-mail-that-works/#comment-29659 Kevin, As a database marketer, it's tough to quantify this type of expense, isn't it? Because you can't measure something doesn't mean it's a good idea, though. Companies that 'do the right thing' are starting to really progress. I truly believe some day we'll have a 'societal benefit' index for companies some day so that people will work with companies that do more good for the country rather than bad. At least I hope so! Doug Kevin,

As a database marketer, it’s tough to quantify this type of expense, isn’t it? Because you can’t measure something doesn’t mean it’s a good idea, though. Companies that ‘do the right thing’ are starting to really progress. I truly believe some day we’ll have a ’societal benefit’ index for companies some day so that people will work with companies that do more good for the country rather than bad.

At least I hope so!
Doug

]]> By: Douglas Karr http://marketingtechblog.com/2007/01/09/direct-mail-that-works/comment-page-1/#comment-29658 Douglas Karr Tue, 09 Jan 2007 21:51:02 +0000 http://marketingtechblog.com/2007/01/09/direct-mail-that-works/#comment-29658 Steven: Here's a notice to all advertisers, I'm cheap, easy and honest. You can buy me, but I'm going to let everybody know that I've been bought. :) I agree with you on the Paypal. I hope that it's a trend that continues. Open source has been good for all of us! Doug Steven:

Here’s a notice to all advertisers, I’m cheap, easy and honest. You can buy me, but I’m going to let everybody know that I’ve been bought. :)

I agree with you on the Paypal. I hope that it’s a trend that continues. Open source has been good for all of us!

Doug

]]> By: Kevin Hillstrom http://marketingtechblog.com/2007/01/09/direct-mail-that-works/comment-page-1/#comment-29651 Kevin Hillstrom Tue, 09 Jan 2007 16:18:11 +0000 http://marketingtechblog.com/2007/01/09/direct-mail-that-works/#comment-29651 Do we know that these direct mail pieces worked because they drove sales increases to the companies that sent the direct mail campaigns to you? Do we know that these direct mail pieces worked because they drove sales increases to the companies that sent the direct mail campaigns to you?

]]> By: Steven Hodson http://marketingtechblog.com/2007/01/09/direct-mail-that-works/comment-page-1/#comment-29649 Steven Hodson Tue, 09 Jan 2007 15:57:47 +0000 http://marketingtechblog.com/2007/01/09/direct-mail-that-works/#comment-29649 >The Wisdom of the Flying Pig. I think this is my actual first ‘gift’ as a blogger! Careful Douglas - didn't you know accepting gifts could lead to your ethics being questioned :) LOL >I often take my Paypal funds and give them back to plugin developers and websites that ask for donations - if their software or service is useful. I've started doing this as well near the end of last year. It's a good feeling to be able to contribute back to those giving of their time to make stuff we use every day. >The Wisdom of the Flying Pig. I think this is my actual first ‘gift’ as a blogger!

Careful Douglas – didn’t you know accepting gifts could lead to your ethics being questioned :) LOL

>I often take my Paypal funds and give them back to plugin developers and websites that ask for donations – if their software or service is useful.

I’ve started doing this as well near the end of last year. It’s a good feeling to be able to contribute back to those giving of their time to make stuff we use every day.

]]> By: Martin http://marketingtechblog.com/2007/01/09/direct-mail-that-works/comment-page-1/#comment-29647 Martin Tue, 09 Jan 2007 14:29:47 +0000 http://marketingtechblog.com/2007/01/09/direct-mail-that-works/#comment-29647 Definately. We want the human touch - isn't that also one of the reasons why blogs have become so big? --- Our grand parents used to communicate by handwritten love letters. Today it is a quick SMS. Not quite the same, eh? Definately. We want the human touch – isn’t that also one of the reasons why blogs have become so big?

—

Our grand parents used to communicate by handwritten love letters. Today it is a quick SMS. Not quite the same, eh?

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