What is a Mashup?
Integration and automation are two factors that I am constantly touting to clients… marketers should spend their time crafting their message, working on their creative, and targeting the consumer with the message that consumer wants to hear. They should not be spending all of their time moving data from one place to the next. It’s my belief that Mashups are an extension of this integration and automation on the web.
Here is a very comprehensive article on Mashups that I think all web developers and web marketers should read:
Is IBM making enterprise mashups respectable? by ZDNet’s Dion Hinchcliffe — ZDNet blog colleague Joe McKendrick beat me to the punch earlier this week with an excellent analysis of the fascinating ramifications of IBM’s recent statements at the New York PHP Conference aimed mainstreaming mashup and Web 2.0 technologies. If IBM is getting seriously involved in this, there must be something to it, and certainly Rod Smith’s comments are receiving considerable attention.
